Here is the Apple Store on Regent Street in London. This was July 29th. The iPhone 4 has been out for a while now.This is absolutely ridiculous.
Glare at the complete inefficiency of the Apple Store. These people are not lining in up to BUY an iPhone. They've preordered it. They're lining up to buy something they've already decided.
You would think that these idiots would have something easy to set up wouldn't you? Nope. Completely not.
Anyways, my roommate and I decided not to be idiots. We went to Soho and went for some drinks and yakitori afterwards.
I find it interesting that despite all the negative media surrounding this device prior to its launch, there are still so many people lining up for it. I am now convinced that Apple has become a cult. Someone tell me who is in charge of the marketing, I'd like to become a marketer like that!
ReplyDelete