This is absolutely ridiculous.
Glare at the complete inefficiency of the Apple Store. These people are not lining in up to BUY an iPhone. They've preordered it. They're lining up to buy something they've already decided.
You would think that these idiots would have something easy to set up wouldn't you? Nope. Completely not.
Anyways, my roommate and I decided not to be idiots. We went to Soho and went for some drinks and yakitori afterwards.